What is user segmentation in digital marketing?Answer choicesSelect only one optionREVISITGrouping users based on their ageSegmenting the market based on product categoriesDividing a company's target market into approachable groupsDividing the company's products into different categories

The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

Market segmentation refers to:Select one:a.Dividing the market into geographic regionsb.Dividing the market into high-income and low-income consumersc.Dividing the market into smaller groups based on similar characteristicsd.Dividing the market into product categories

Why do companies use segmentation?Multiple Choiceto target specific customersto appeal to everyonefor mass-marketing purposeto spend advertising dollarsfor marketing expenditures

Which of the following is an example of demographic segmentation?Select one:a.Dividing customers based on their lifestyle and interestsb.Segmenting customers based on their geographic locationc.Categorizing customers based on their age and genderd.Classifying customers based on their purchasing behaviorClear my choice

Dividing the market using a group's values, attitudes, and interests is segmentation.