In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values

______ divides buyers into different groups based on their social class, lifestyle, and personality characteristics.Select one:a.Demographic segmentationb.Behavior segmentationc.Psychographic segmentationd.Geographic segmentation

Dividing the market using a group's values, attitudes, and interests is segmentation.

Market segmentations by gender, age, ethnic background, education, and income are all forms of                                 segmentation.Group of answer choicessocial classgeographicpsychographicdemographic

6.Which of the following are the three broad groups of consumer segmentation criteria?  A. Behavioural, psychological and profile criteria.  B. Behavioural-, gender- and industry- type variables.  C. Organizational size, demographic and behavioural variables  D. Psychographic, sociological and price variables

What type of segmentation categorizes consumers on the basis of the outcomes they hope to derive from a product or service?Multiple choice question.GeodemographicPsychographicBenefitBehavioral