6.Which of the following are the three broad groups of consumer segmentation criteria? A. Behavioural, psychological and profile criteria. B. Behavioural-, gender- and industry- type variables. C. Organizational size, demographic and behavioural variables D. Psychographic, sociological and price variables
Question
6.Which of the following are the three broad groups of consumer segmentation criteria? A. Behavioural, psychological and profile criteria. B. Behavioural-, gender- and industry- type variables. C. Organizational size, demographic and behavioural variables D. Psychographic, sociological and price variables
Solution
The three broad groups of consumer segmentation criteria are Behavioral, Psychological, and Profile criteria. Therefore, the correct answer is A. Behavioral, psychological and profile criteria.
Here's a brief explanation of each:
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Behavioral criteria: This involves segmenting consumers based on their knowledge of, attitude towards, use of, or response to a product.
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Psychological criteria: This involves segmenting consumers based on their lifestyle, personality, attitudes, and social class.
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Profile criteria: This involves segmenting consumers based on demographic factors like age, gender, income, occupation, education, household size, and stage in the family life cycle. It can also involve geographic factors like region, urban/rural, city size, and market density.
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