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You are tasked with improving the effectiveness of email marketing by segmenting the audience. What does audience segmentation involve?Excluding specific audience segments from email campaignsGrouping recipients based on factors like demographics, past purchase history, and interestsIgnoring the characteristics and behavior of recipientsSending generic messages based on demographics

Question

You are tasked with improving the effectiveness of email marketing by segmenting the audience. What does audience segmentation involve?Excluding specific audience segments from email campaignsGrouping recipients based on factors like demographics, past purchase history, and interestsIgnoring the characteristics and behavior of recipientsSending generic messages based on demographics

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Solution

Audience segmentation involves grouping recipients based on factors like demographics, past purchase history, and interests. This allows for more personalized and targeted email campaigns, which can improve their effectiveness. It does not involve excluding specific audience segments from email campaigns, ignoring the characteristics and behavior of recipients, or sending generic messages based on demographics.

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