Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants. She directs her staff to design a web-based market survey for distribution to all of the restaurant’s 1265 customers who enjoyed a meal during the past 6 months. For this study, the set of 1265 customers is ________________?Select one:a.a parameter.b.a sample.c.the population.d.a statistic.e.the frame.

An online survey was _____ to gather firsthand data about customer satisfaction.Question 8Select one:a.executedb.performedc.carried outd.reviewed

What form of market research would be the most successful for Rosalie’s Restaurants?Multiple ChoiceBehavioristic: analyzing the consumer’s behavior toward the productPsychographic: analyzing industry trendsGeographic: finding locations with a low customer densityDemographic: researching the preferences of current customersProduct Testing: finding the tastiest, highest quality foods

Question 7A restaurant wants to gather data about a new dish by giving out free samples and asking for feedback. Who should the restaurant give samples to?1 pointSelecting diners at randomDiners who spend the most money on their meal Diners who are willing to pay for the samples All diners

Selecting which segments of a population of customers to serve is called ________.

Question 6A company is trying to learn more about their customer base. They would like to conduct a survey to understand why their customers chose their brand. How should the company survey its customers?1 pointConduct a survey of customers that live in high-income areasConduct a survey with a representative sample of their customer populationConduct a survey with customers who have purchased more than five productsConduct a survey of customers who purchased a different brand