There are many reasons why small businesses do not have a marketing plan. One very important reason is that they_________ .Group of answer choicesdo not know how to develop a planCEO's don't typically plan for the short termit is expensive to developthe results are not exact

Why would a small business conduct less marketing research than a larger, established firm?Group of answer choicesData is not generally available for new business ideas.The entrepreneur can rely on intuition and observations.Marketing research is expensive.Marketing research is not necessary for a start-up business.

Small businesses are particularly suited to abiding by the marketing concept because:Group of answer choicesthey have more resources to work with than large companies.they are less environmentally conscious than large companies.they work within a tighter bureaucratic framework than large companies.they are closer to the customer than are large companies. PreviousNext

The possibility of target markets not being defined correctly decreases if a small business does not have a market plan.Group of answer choicesTrueFalse

A marketing plan:Group of answer choicesoffers companies which work with limited resources few benefits.does not force a company to identify its target market.should be practical and to the point, with useful graphics as appropriate.should focus exclusively on a company’s short-term marketing strategies.

Which of the following is a benefit of developing a marketing plan?Group of answer choicesIt does not take past experience into account when strategizingIt avoids laying out a game plan for a companyIt does not a force company to identify its target market.It helps a company to minimize risk, mistakes, and failures.