The possibility of target markets not being defined correctly decreases if a small business does not have a market plan.Group of answer choicesTrueFalse

There are many reasons why small businesses do not have a marketing plan. One very important reason is that they_________ .Group of answer choicesdo not know how to develop a planCEO's don't typically plan for the short termit is expensive to developthe results are not exact

A _____ market is a small and narrowly defined market that is not being served by mainstream product or service marketers.Group of answer choicestraditionalconventionalnichemature

A company should try to serve as many of the target markets that it can.Group of answer choicesTrueFalse

Small businesses are particularly suited to abiding by the marketing concept because:Group of answer choicesthey have more resources to work with than large companies.they are less environmentally conscious than large companies.they work within a tighter bureaucratic framework than large companies.they are closer to the customer than are large companies. PreviousNext

In the growth stage marketers often deploy a market development strategy. True False