A marketing plan:Group of answer choicesoffers companies which work with limited resources few benefits.does not force a company to identify its target market.should be practical and to the point, with useful graphics as appropriate.should focus exclusively on a company’s short-term marketing strategies.

Which of the following sections of a marketing plan gives a quick overview of the main points of the planGroup of answer choicesSWOT analysisSituation analysisMission statementExecutive summary PreviousNext

Which of the following is a benefit of developing a marketing plan?Group of answer choicesIt does not take past experience into account when strategizingIt avoids laying out a game plan for a companyIt does not a force company to identify its target market.It helps a company to minimize risk, mistakes, and failures.

Which of the following sections of the marketing plan gives a picture of where a company is now in the market and details the context for its marketing efforts?Group of answer choicesMarketing strategyVision statementFinancialsSituation analysis

The marketing concept:Group of answer choicesachieves long-term organizational goalssatisfies customer wants and needs legally and responsiblyfocuses on customer wants so the company can differentiate its product from its competitionintegrates all of the company's activities to satisfy customer wantsdoes all of the above

_____ is the section of the marketing plan which involves selecting one or more target markets, deciding how to differentiate and position the product or the service, and creating and maintaining a marketing mix that will hopefully prove successful with the selected target market(s).Group of answer choicesMarketing strategyBrand equilibriumSituational analysisTarget diversification