_____ is the section of the marketing plan which involves selecting one or more target markets, deciding how to differentiate and position the product or the service, and creating and maintaining a marketing mix that will hopefully prove successful with the selected target market(s).Group of answer choicesMarketing strategyBrand equilibriumSituational analysisTarget diversification

______ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.Multiple choice question.Market targetingMarket planningMarket positioningStrategic planning

Which of the following sections of the marketing plan gives a picture of where a company is now in the market and details the context for its marketing efforts?Group of answer choicesMarketing strategyVision statementFinancialsSituation analysis

All of the following are major components of the marketing plan EXCEPTGroup of answer choicesmarket analysis.the competition.market segmentation.marketing strategy.

A ________ specifically details how you plan to find customers and to sell your product.Group of answer choicesmarket strategysales analysisbusiness plancompetitive strategy

A marketing plan:Group of answer choicesoffers companies which work with limited resources few benefits.does not force a company to identify its target market.should be practical and to the point, with useful graphics as appropriate.should focus exclusively on a company’s short-term marketing strategies.