While drawing a social media plan for a client, the media team notices that the client’s reels get more engagement than normal videos on Instagram. What should they do with this information?Keep the information to themselvesPass this information to the HR TeamPass this information to the Creative TeamPass this information to the Tech Team

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

Which of the following is true about videos on social media? 1 pointInstagram videos have 5 times more engagement than photosTweets with videos get 20 times more engagement than those without81% of the top 500 posts in 2018 were videos

True or False: The higher the production quality of a video posted on social media, the higher the level of engagement a video receives.

As part of a marketing project, a company clarifies who their audience is and which social platforms to use. Which one of the five pillars of social media marketing does this represent? 1 pointPaid social media Analytics and reportingPlanning and publishingListening and engagementStrategy