The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called Cluster Analysis.

Here are the steps involved in this process:

1. Identify Variables: The first step in cluster analysis is to identify the set of variables to be used in the segmentation. These could be demographic variables such as age, income, or behavioral variables such as purchasing habits.

2. Collect Data: Once the variables have been identified, the next step is to collect data on these variables for each individual in the market. This could be done through surveys

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The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called Cluster Analysis.

Here are the steps involved in this process:

1. Identify Variables: The first step in cluster analysis is to identify the set of variables to be used in the segmentation. These could be demographic variables such as age, income, or behavioral variables such as purchasing habits.

2. Collect Data: Once the variables have been identified, the next step is to collect data on these variables for each individual in the market. This could be done through surveys

Knowee AI · Accepted Answer

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called Cluster Analysis.

Here are the steps involved in this process:

1. Identify Variables: The first step in cluster analysis is to identify the set of variables to be used in the segmentation. These could be demographic variables such as age, income, or behavioral variables such as purchasing habits.

2. Collect Data: Once the variables have been identified, the next step is to collect data on these variables for each individual in the market. This could be done through surveys

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called

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