mportance of MarketingIn 2014, Siracha started offering free factory tours for its 650,000 sq. ft. manufacturing plant in Irwindale. The following video will give you some idea of what the visitors saw.Marketing was one of the key drivers behind the decision to offer factory tours. Which objective of marketing was this directly aligned with?Boosting salesSpreading informationTargeting the right consumers

What Is Marketing?

What is the era that extended the marketing concept by learning as much as possible about present customers?Multiple choice question.ProductionTotal quality managementSellingCustomer relationship

What is the primary objective of a marketing plan?

nalyse two benefits to a business of setting marketing objective

uestion one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)