uestion one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)