Collecting sales data reports would be an example of what role of marketing research?*2 pointsFuturisticDiagnosticDescriptivePredictiveReactive

What are the three roles of marketing research?*2 pointsdescriptive, diagnostic and predictivelong-term research, short-term research and overall researchdiagnostic, predictive and investigativesurveys, focus groups and in-person interviewsdescriptive, investigative and surveys

Assignment not submitted1 point Identify the source(s) of research problem. Practical issue that require solutions Theory and past research Researcher’s experience All of the above1 pointThe first step in the marketing research process is Developing the research plan for collecting data Defining the problem and research objectives Interpreting data and deciding on type of research Implementing the research plan2 pointsWhich of the following is called the blueprint of the research? Research problem Research design Research hypothesis Research objectives1 pointWhich of the following is (are) the characteristics of primary data? Information that already exists Data collected for other purposes Data collected for the specific purpose at hand Both A and B1 pointThe pre-assumption of the expected outcome of the research is known as Research design Research expenditure  Research problem Hypothesis1 pointIn .........., each population member has a known chance of being included in the sample. Probability sample Non probability sample Both A and B None of the above1 pointThe fastest way to collect the data is  Phone Online Personal Postal1 pointMarketing managers can obtain information from Market intelligence Market research Customer information All of the above1 point....... is the conclusive research design. Causal research Exploratory research None of the above Both A and B1 pointWhich of the following research  is “unstructured, qualitative, highly flexible"?  Descriptive Causal Exploratory  None of the above

Market research has always been proven useful especially to start-up businesses. Which of the following market research techniques is the best should one just gather data from the customers in their natural settings?*1 pointSales data miningObservation techniqueFocus group discussionSurvey research

Answer the following questions 1. What is the purpose of market research? a) Increased sales b) Better customer management c) Business growth d) Improved product quality 2. What is the main objective of competitive benchmarking in market research? a) Identifying market trends b) Analyzing competitors' strengths and weaknesses c) Understanding customer preferences d) Evaluating pricing strategies 3. Which type of data collection involves gathering information directly from the source? a) Primary data collection b) Secondary data collection c) Quantitative data collection d) Qualitative data collection 4. What is the final step in the marketing research process? a) Analyzing findings b) Gathering additional data c) Generating insights and recommendations d) Implementing marketing strategies 5. What is the purpose of conducting an audience analysis in market research? a) Understanding target customers' preferences b) Identifying competitors' marketing strategies c) Analyzing market trends d) Evaluating product quality 6. Which type of analysis involves interpreting and examining collected data? a) Quantitative analysis b) Qualitative analysis c) Comparative analysis d) Predictive analysis 7. What is the primary goal of market segmentation? a) Increasing market share b) Reducing costs c) Customizing marketing strategies d) Analyzing industry trends 8. What is the purpose of analyzing competitors in market research? a) Identifying market opportunities b) Evaluating pricing strategies c) Understanding customer preferences d) Assessing market trends 9. Which type of data collection involves using data that has already been collected by someone else? a) Primary data collection b) Secondary data collection c) Quantitative data collection d) Qualitative data collection 10. What is the importance of market research in decision-making? a) Providing insights and recommendations b) Reducing costs c) Increasing customer satisfaction d) Implementing marketing campaigns

What role does market research play in the development of a feasibility report?  A. It evaluates the company's brand image  B. It determines employee salaries  C. It sets the company's vision and mission  D. It provides data to assess the viability of the project