Which statement below relating to brand personality is NOT TRUE?It is mainly human brands such as celebrities, brand ambassadors or characters that take on personality traits Consumers generally find it difficult to accept information that they see as inconsistent to the brand's personality Brand personality plays a stronger role for brands consumed publically Consumers use ALL aspects of a brand to infer its personality

I. Brand essence captures the brand’s fundamental nature in a concise statement. II. Brand personality helps humanize the brand and make it relatable.Group of answer choicesBoth Statements are FalseBoth statements are TrueStatement I is False, Statement II is TrueStatement I is True; Statement II is False

Which of the following is not considered an element of a brand:Group of answer choicesan emotional connectiona personalitya CDa story

When brands use a source with personality characteristics that reveal how they overcame certain difficulties in life and eventually thrived gives the target audience a reason to like them and admire their achievements. The idea of a likable source helps to develop a brand'sMultiple choice question.superioritypositionpersonalityfriendliness

Which of the following best exemplifies brand personality?Multiple choice question.Apple introduction of larger screen smartphonesPepsi-Cola as youthful in spiritthe Crest family of oral care productsPresident's Choice Cola outselling Coke in some outlets

I. Brand essence should be consistent with the brand personality.II. Packaging is only about the external look of the product.Group of answer choicesBoth statements are TrueStatement I is True; Statement II is FalseStatement I is False, Statement II is TrueBoth Statements are False