I. Brand essence captures the brand’s fundamental nature in a concise statement. II. Brand personality helps humanize the brand and make it relatable.Group of answer choicesBoth Statements are FalseBoth statements are TrueStatement I is False, Statement II is TrueStatement I is True; Statement II is False

I. Brand essence should be consistent with the brand personality.II. Packaging is only about the external look of the product.Group of answer choicesBoth statements are TrueStatement I is True; Statement II is FalseStatement I is False, Statement II is TrueBoth Statements are False

Which statement below relating to brand personality is NOT TRUE?It is mainly human brands such as celebrities, brand ambassadors or characters that take on personality traits Consumers generally find it difficult to accept information that they see as inconsistent to the brand's personality Brand personality plays a stronger role for brands consumed publically Consumers use ALL aspects of a brand to infer its personality

Statement 1: A brand is defined as a bundle of attributes capable of exchange or use; usually a mix of tangible and intangible forms.Statement 2: A product is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Both statements are false. Statement 1 is True, and Statement 2 is false. Both statements are true. Statement 1 is False, and Statement 2 is True.

I. Branding is the process of creating a unique identity for a company.II. Packaging only serves to protect the product.Group of answer choicesStatement I is True; Statement II is FalseBoth statements are TrueBoth Statements are FalseStatement I is False, Statement II is True

Brand refers to a set of human characteristics associated with a brand which has symbolic or expressive meanings for consumers.