Which of the following best exemplifies brand personality?Multiple choice question.Apple introduction of larger screen smartphonesPepsi-Cola as youthful in spiritthe Crest family of oral care productsPresident's Choice Cola outselling Coke in some outlets
Question
Which of the following best exemplifies brand personality?Multiple choice question.Apple introduction of larger screen smartphonesPepsi-Cola as youthful in spiritthe Crest family of oral care productsPresident's Choice Cola outselling Coke in some outlets
Solution
The option that best exemplifies brand personality is "Pepsi-Cola as youthful in spirit". This is because brand personality refers to the set of human characteristics that are attributed to a brand, giving it a unique image and identity in the minds of consumers. In this case, Pepsi-Cola is being personified as being youthful in spirit, which is a human characteristic.
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