11.Question 11What are the main market segments in the fashion industry?1 pointWomenswear, menswear, kidswear, formalwear, and sportswearThose identified by using price as the variable to segment the marketLuxury brands, fashion designers, premium brands, and fast fashion retailers

If you were a global designer of women’s shoes, your target market segment would be –Question 9Answera.None of the Aboveb.Demographic Segmentationc.Behavioural Segmentationd.Geographic Segmentatione.All of the Above

Explain the term ‘market segments’.

Which level of market segmentation involves tailoring products to suit individual customers?Mass marketing.Segment marketing.Niche marketing.Micro-marketing

What is/are the main purpose of segmenting a market?Select one:a.All of themb.More market orientedc.Dividing up potential market for a product into groupsd.Meet customers' needs

Market segmentation refers toQuestion 9Answera.Grouping the organization into different silosb.Divide large heterogeneity market into smaller groups with homogeneity characteristicsc.Systematic and unbiased approach to understand the marketd.Designing products to meet the selected segment of the customers