If you were a global designer of women’s shoes, your target market segment would be –Question 9Answera.None of the Aboveb.Demographic Segmentationc.Behavioural Segmentationd.Geographic Segmentatione.All of the Above
Question
If you were a global designer of women’s shoes, your target market segment would be –Question 9Answera.None of the Aboveb.Demographic Segmentationc.Behavioural Segmentationd.Geographic Segmentatione.All of the Above
Solution
e. All of the Above
As a global designer of women’s shoes, your target market segment would include all of the above.
a. None of the Above: This option is included in "all of the above," although it's contradictory.
b. Demographic Segmentation: This would involve targeting customers based on variables such as age, gender, income, occupation, and education. In this case, the primary demographic would be women who are interested in designer shoes.
c. Behavioural Segmentation: This would involve targeting customers based on their knowledge of, attitude towards, use of, or response to a product. For example, you might target women who frequently purchase high-end fashion items.
d. Geographic Segmentation
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