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Customisation ProgramsHarley Davidson popularised the use of chopper motorcycle style through its unique customisation programs. What kind of strategy is at work here? Focused Low CostDifferentiation StrategyBest-Cost StrategyNone of the above

Question

Customisation ProgramsHarley Davidson popularised the use of chopper motorcycle style through its unique customisation programs. What kind of strategy is at work here? Focused Low CostDifferentiation StrategyBest-Cost StrategyNone of the above

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Solution

The strategy at work here is the Differentiation Strategy. Harley Davidson is using unique customisation programs to make their motorcycles stand out from the competition. This is a classic example of a differentiation strategy, where a company seeks to be unique in its industry in a way that is widely valued by customers.

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