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You have just purchased a new and very expensive couch that you don’t really need but just felt at the time you had to have it.  Now that you have brought the couch home you are starting to worry that you have made a mistake.  You can’t really afford this new piece of furniture and you are not sure that it’s really worth the price you paid for it.  The state of mind you are in is best described as __________?Group of answer choicesindecisivenessextended problem solvingmarket anxietycognitive dissonancepost-purchase stress

Question

You have just purchased a new and very expensive couch that you don’t really need but just felt at the time you had to have it.  Now that you have brought the couch home you are starting to worry that you have made a mistake.  You can’t really afford this new piece of furniture and you are not sure that it’s really worth the price you paid for it.  The state of mind you are in is best described as __________?Group of answer choicesindecisivenessextended problem solvingmarket anxietycognitive dissonancepost-purchase stress

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Solution 1

The state of mind you are in is best described as cognitive dissonance. This term refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values. In this case, your desire for the new couch and your concern about its cost and necessity are in conflict, causing you to feel uneasy or dissatisfied with your purchase.

Solution 2

The state of mind you are in is best described as cognitive dissonance. This term refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values, or participates in an action that goes against one of these three. In this case, you are experiencing discomfort because you made a purchase that you now believe may not have been worth the cost, which contradicts your initial belief that you had to have the couch.

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