Entrepreneurs may have different sources of opportunity. There are five categories of macro environmental sources of opportunities in doing business. Which of the following factors includes the demographics and cultural dimensions of the wider consumer population?*1 pointpoliticalsocioculturalsocialsocioeconomic
Question
Entrepreneurs may have different sources of opportunity. There are five categories of macro environmental sources of opportunities in doing business. Which of the following factors includes the demographics and cultural dimensions of the wider consumer population?*1 pointpoliticalsocioculturalsocialsocioeconomic
Solution
The factor that includes the demographics and cultural dimensions of the wider consumer population is sociocultural.
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