Which of the following factors are not part of the macroenvironment?a.Economicsb.Cultural forcesc.Demographicsd.Intermediariese.Technology
Question
Which of the following factors are not part of the macroenvironment?a.Economicsb.Cultural forcesc.Demographicsd.Intermediariese.Technology
Solution
The factor that is not part of the macroenvironment from the options provided is "Intermediaries". The macroenvironment includes larger societal forces that affect the whole microenvironment - the company, suppliers, market intermediaries, customer markets, competitors, and publics. So, the factors like Economics, Cultural forces, Demographics, and Technology are part of the macroenvironment. However, Intermediaries which could include wholesalers, retailers, or internet marketplaces, are part of the microenvironment, not the macroenvironment.
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