Employ two (2) strategies that a business can implement to manage customer relationships and to build loyalty relating to environmental awareness.

Green Loyalty Programs: One strategy a business can implement to manage customer relationships and build loyalty relating to environmental awareness is by introducing green loyalty programs. These programs can reward customers for making environmentally friendly choices, such as purchasing eco-friendly products or participating in recycling initiatives. For example, a business could offer discounts or points for customers who bring their own reusable bags or cups, or who choose products with less packaging. This not only encourages customers to make more sustainable choices, but also strengthens their relationship with the business by making them feel valued and appreciated for their efforts.

Environmental Education and Communication: Another strategy is to educate customers about the environmental impact of their purchases and to communicate the business's own sustainability efforts. This can be done through various channels, such as newsletters, social media, or in-store displays. By providing customers with information about how they can make more sustainable choices and how the business is doing its part to help the environment, the business can build a stronger relationship with its customers. Customers who are informed and feel that the business shares their values are more likely to be loyal to the business.