_____ is a marketing strategy put into place to counter criticisms that companies create pollution and mislead customers.Sustainability marketingSocietal marketing Customer-value marketingConsumer marketing

When a company takes a problem that exists in society, say pollution, and markets how the company is contributing to a solution, it is called _____.innovative marketingcustomer-value sense of mission marketingsocietal marketing

Identify the incorrect statement with regards to the concept of sustainability marketing a. Sustainability marketing is only applicable to product-based industries and not service based industries b. Sustainability Marketing refers to the means that influence consumer behaviour towards more sustainable consumption c. Sustainability marketing is also referred to as enviropreneurial marketing d. Sustainability Marketing can be simply defined as creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers

_____ is when a company markets its products and services from a consumer's point of view where _____ is when a company focuses on what qualities consumers want.Customer-value marketing, consumer-oriented marketingConsumer-oriented marketing, customer-value marketing Societal marketing, customer-value marketingCustomer-value marketing, sense of mission marketing

When a company refocuses its mission in terms of society instead of an individual brand this is called what type of marketing?Sustainability marketingCustomer-value marketing Societal marketingSense of mission marketing

In order to promote the sale of their products different companies are now employing a strategy through which they try to deceive consumers into believing that their products are environment-friendly without substantiated evidence. Such strategy is known as