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When a company takes a problem that exists in society, say pollution, and markets how the company is contributing to a solution, it is called _____.innovative marketingcustomer-value sense of mission marketingsocietal marketing

Question

When a company takes a problem that exists in society, say pollution, and markets how the company is contributing to a solution, it is called _____.innovative marketingcustomer-value sense of mission marketingsocietal marketing

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Solution

The term for when a company takes a societal problem, like pollution, and markets how they are contributing to a solution is called societal marketing.

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