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By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.  A. Segmented pricing  B. Variable pricing  C. Flexible pricing  D. Cost-plus pricing

Question

By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.  A. Segmented pricing  B. Variable pricing  C. Flexible pricing  D. Cost-plus pricing

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Solution

The correct answer is A. Segmented pricing. This pricing strategy allows businesses to sell their products or services at two or more prices, regardless of the cost differences. This is often used to target different segments in the market, hence the name segmented pricing.

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