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Which pricing strategy involves setting prices based on the perceived value of the product or service to the customer?Select one:a.Value-based pricingb.Cost-plus pricingc.Competitive pricingd.Price bundlingClear my choice

Question

Which pricing strategy involves setting prices based on the perceived value of the product or service to the customer?Select one:a.Value-based pricingb.Cost-plus pricingc.Competitive pricingd.Price bundlingClear my choice

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Solution

The pricing strategy that involves setting prices based on the perceived value of the product or service to the customer is value-based pricing.

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