Identify the incorrect statement with regards to product development approach in sustainability marketing a. Product development approach mainstream sustainability by normalizing the purchase of more sustainable products b. In the product development approach more effort is placed on product marketing and the marketing approach is differed based on the relevant market segment c. Product development approach moves away from a segmentation approach and focuses on establishing opportunities for all consumers to behave in a more sustainable way d. Product Development approach considers how marketers have a responsibility to design products that are more sustainable, but that are sold to consumers based on another decision-making attribute

Identify the incorrect statement with regards to the concept of sustainability marketing a. Sustainability marketing is only applicable to product-based industries and not service based industries b. Sustainability Marketing refers to the means that influence consumer behaviour towards more sustainable consumption c. Sustainability marketing is also referred to as enviropreneurial marketing d. Sustainability Marketing can be simply defined as creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers

Product development entails a variety of processes and considerations to determine which aspects of a product or service?Multiple choice question.Marketing strategyCustomers and distributorsSales potentialForm and features

The final stage of the new product development process is?Group of answer choicesCommercialisationBusiness analysisProduct developmentTest marketing

16 .To integrate sustainability into the supply chain process:Concentrate on product designMaterial sourcing and selection, manufacturing and production.Either (a) or (b)Both (a) and (b)

_____ is a marketing strategy put into place to counter criticisms that companies create pollution and mislead customers.Sustainability marketingSocietal marketing Customer-value marketingConsumer marketing