According to the article, what is a similarity between the branding strategies of Hershey's Chocolate and Fenty Beauty? aBoth companies appeal to customers through their work with charities. bBoth companies know the importance of reaching out to and welcoming a diverse audience. cBoth companies benefit from the popularity of a celebrity founder and CEO dBoth companies rely on the influence that their brand packaging has on consumers

Which statement best describes the central idea of the article? [ aCompanies use branding strategies to develop emotional responses and build loyalty in consumers. bHershey’s uses branding to inspire people to be kind and caring toward others cCompanies rely on branding strategies to communicate that their products are effective and high quality. dHershey’s uses branding to help consumers associate positive memories with their product.

Which statement best describes how the author develops his ideas about branding strategies? [ aby highlighting the branding failures of specific companies bby comparing the ways two similar brands use different strategies to gain loyal customers cby illustrating the branding strategies of one company and their effects dby explaining the ways that companies use branding strategies to lie to consumers

In paragraph 13, how does the author develop the idea that a strong brand identity benefits many different types of companies? aby describing companies that are successful because they do not have any competitors bby giving an example of how one company found success through appealing to a specific audience cby highlighting the way celebrity partnerships can exclude less wealthy consumers dby emphasizing the struggles of companies who use fewer branding strategies

Explain how your product should be marketed to your persona and how it supports the Chocolate Bliss brand.

Companies like Lacoste go to great lengths to protect themselves through the use of trademarks and copyrights. This BEST represents which of the following advantages of branding?Multiple ChoiceBrands facilitate purchases.Brands establish loyalty.Brands protect from competition.Brands can reduce marketing costs.Brands are assets.