In paragraph 13, how does the author develop the idea that a strong brand identity benefits many different types of companies? aby describing companies that are successful because they do not have any competitors bby giving an example of how one company found success through appealing to a specific audience cby highlighting the way celebrity partnerships can exclude less wealthy consumers dby emphasizing the struggles of companies who use fewer branding strategies

Which statement best describes how the author develops his ideas about branding strategies? [ aby highlighting the branding failures of specific companies bby comparing the ways two similar brands use different strategies to gain loyal customers cby illustrating the branding strategies of one company and their effects dby explaining the ways that companies use branding strategies to lie to consumers

Which statement best describes the central idea of the article? [ aCompanies use branding strategies to develop emotional responses and build loyalty in consumers. bHershey’s uses branding to inspire people to be kind and caring toward others cCompanies rely on branding strategies to communicate that their products are effective and high quality. dHershey’s uses branding to help consumers associate positive memories with their product.

You have just read “Battle of the Brands: The Role and Importance of Branding in the Modern World” by Thomas Pool. What connection does the author draw between branding and human behavior?Write a minimum of three sentences and provide textual evidence from the nonfiction informational article.

Question 2Imagine that a company invests in its marketing strategy but does not have a strong brand identity. What is the likely result?1 pointCustomers will prefer the company to its competitors.Customers will remain loyal to the company.Customers will not remember who the company is.Customers will not seek out a company’s competitors.

Create a Brand and Identity: