Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?Choices:- Achieve mass customisation of the marketing messages Targeting more effectively Lower costs Minimises breadth, depth and nature of relationship

Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:Choices:- Electronic customer relationship management Customer-centric marketing Mass customisation Sense and respond communications

The major advantage of Online/Digital marketing isa.Low-cost marketing method.b.Online marketing is marketing in addition to informative.c.Trackable.d.All of the above.

Maintaining a relationship with your customers is very important within the business setting, whether you have an online or physical store. Online companies such as Amazon obtain detailed information about their customers, such as information on their preferences, their buying patterns etc. This allows them to improve their services. This is known as__________. A. Customer relationship management B. Customer Information management C. Customer support management D. Technology-enabled relationship management

Conclusion Findings revealed different on the marketing technologies used and these include there is use of customer relationship management system at ICT Labs Ntinda in agreement with, there is use of software platforms to automate repetitive marketing tasks, ICT labs Ntinda there is creation, management and publishing of digital content, the business optimizes its website to improve search engine rankings and increase organic traffic, ICT labs Ntinda uses social media to engage with its clients and ICT labs Ntinda uses marketing analytics to analyze data. Finding revealed different strategies used to enhance customer satisfaction at ICT Labs Ntinda and these include ICT Labs provides products and services that meet or exceed customer expectations to ensure customer satisfaction, tailoring interactions and offerings to the individual preferences and needs of customers enhance customer satisfaction at ICT Labs, ICT Labs offers an exceptional customer service to create customer satisfaction, ICT Labs Ntinda solicits and acts on customer feedback, there is engagement and clear communication channels at ICT Labs Ntinda and the employees of ICT Labs Ntinda are empowered through yearly trainings. Findings revealed a significant positive relationship between marketing technologies and customer satisfaction indicated by (r= .433) at 0.01 Significance level. Basing on the conclusion provide 7 recommendations in detail and outline 6 areas of further study

E-commerce has recently broadened to encompass business conducted over the internet.Discuss the unique benefits of the internet in conducting business (4 Marks)