Maintaining a relationship with your customers is very important within the business setting, whether you have an online or physical store. Online companies such as Amazon obtain detailed information about their customers, such as information on their preferences, their buying patterns etc. This allows them to improve their services. This is known as__________. A. Customer relationship management B. Customer Information management C. Customer support management D. Technology-enabled relationship management

What is the primary purpose of Customer Relationship Management (CRM)?Question 12Answera.To manage detailed information about individual customers and all customer “touch points” to maximize loyaltyb.To design marketing campaignsc.To develop new products

The idea behind customer relationship management is to enhance customer satisfaction and Blank______.Multiple choice question.sell as many products as possiblestimulate long-term customer loyaltyraise prices on goods sold to loyal customersreduce the prices charged to loyal customers

Customer relationship management (CRM) focuses on the net present value of a customer’s business over the span of its expected relationship with the selling organization.Group of answer choicesfalsetrue

The fifth step in the customer relationship management (CRM) process is ______. For example, a clothing store might ______.Multiple choice question.storing and analyzing information; discover that most customers are under the age of 30identifying current customers; determine which percentage of sales came from their websitegathering specific customer information; focus on learning about customers' buying powerusing analysis to build customer relationships; send coupons to customers on their birthday

Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:Choices:- Electronic customer relationship management Customer-centric marketing Mass customisation Sense and respond communications