Which of the following is NOT an example of Mass and Targeted Media strategy?1 pointProduct PlacementPrint MediaOnline Word of MouthPublic RelationsOutbound Advertising
Question
Which of the following is NOT an example of Mass and Targeted Media strategy?1 pointProduct PlacementPrint MediaOnline Word of MouthPublic RelationsOutbound Advertising
Solution
The option that is NOT an example of Mass and Targeted Media strategy is "Online Word of Mouth".
Mass and Targeted Media strategies typically involve the use of channels that allow businesses to reach large audiences or specific groups. These include methods like Product Placement, Print Media, Public Relations, and Outbound Advertising.
On the other hand, "Online Word of Mouth" is not a strategy that can be controlled or directly implemented by businesses. It relies on customers sharing their experiences or opinions about a product or service online, which is not something a business can directly control or target.
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