Which of the following is NOT a true statement about the Key Principles of Media Planning?1 pointThe campaign can show the product in useThe campaign must avoid unpleasant connections with your productThe campaign must win awards in order to succeedThe campaign should state the positives of the product/serviceThe campaign mentions the brand name

True or false: The goal of the media plan is to document the decisions that find the least expensive way to get the advertiser's message to the market.True false question.TrueFalse

Which of these form an important aspect of media planning?Marketing objectiveBudgetAll of theseTarget audience

Which of the following is NOT an example of Mass and Targeted Media strategy?1 pointProduct PlacementPrint MediaOnline Word of MouthPublic RelationsOutbound Advertising

Question 6Which of the following refers to owned media?1 pointIt can be persuasive, but it doesn't advertise or sell products directly.It can include banner ads, video ads, and social media ads.It is generated by customers in response to things like product quality and customer service.It is any promotion a brand pays to put online.

Defining an advertising campaign's objectives involves determining ______.Multiple choice question.who the campaign will addresshow well customers can recall a commercialwhat the campaign will accomplishthe media that will be used