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You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign.In Google Display Ad campaigns, what are Similar Audiences built from?KeywordsRemarketing listsPlacementsTopics

Question

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign.In Google Display Ad campaigns, what are Similar Audiences built from?KeywordsRemarketing listsPlacementsTopics

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Solution

Similar Audiences in Google Display Ad campaigns are built from Remarketing lists.

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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option.What information is used to identify Similar Audiences?

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