Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign.Which targeting options are a good fit for Amanda's campaign?Custom Intent audiences, Similar Audiences, Custom Affinity audiencesIn-Market audiences, Affinity Audiences, Similar AudiencesCustom Intent audiences, Similar Audiences, Affinity AudiencesIn-Market audiences, Custom Intent audiences, Similar Audiences此项目可以移动。 按空格键切换选择。 选中时，按向上和向下箭头键可移动项目。下一页
Question
Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign.Which targeting options are a good fit for Amanda's campaign?Custom Intent audiences, Similar Audiences, Custom Affinity audiencesIn-Market audiences, Affinity Audiences, Similar AudiencesCustom Intent audiences, Similar Audiences, Affinity AudiencesIn-Market audiences, Custom Intent audiences, Similar Audiences此项目可以移动。 按空格键切换选择。 选中时，按向上和向下箭头键可移动项目。下一页
Solution
Amanda's marketing objective is "Influence consideration". For a Google Display Ads campaign with this objective, the best targeting options would be:
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Custom Intent audiences: This allows Amanda to reach people who are actively researching products or services similar to hers.
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Similar Audiences: This helps Amanda to find people who share characteristics with her current customers, thereby expanding her potential customer base.
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Affinity Audiences: This allows Amanda to target people who have a strong interest in relevant topics, which can help her to increase brand awareness and consideration.
So, the correct answer is "Custom Intent audiences, Similar Audiences, Affinity Audiences".
Similar Questions
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option.What information is used to identify Similar Audiences?
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign.In Google Display Ad campaigns, what are Similar Audiences built from?KeywordsRemarketing listsPlacementsTopics
What are the three marketing objectives that can be met via targeting on Google Display ads?选择所有正确答案Build awarenessDrive actionGenerate buzzInfluence consideration
__________________________: This marketing entails collaborating with online influencers with a sizeable fan base within your target market.Answer instructionsImplement App Store OptimisationEmploy Influencer MarketingStreamline NavigationUse Mobile-Friendly Froms
Which targeting option is best for achieving brand awareness?AffinityCustom IntentIn-MarketRemarketing
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