Marketing segmentation groups together people that have common needs and who will respond similarly to the marketing mix. True False

The purpose of segmentation is to enable marketers to tailor marketing mixes -Question 23Answera.FALSEb.TRUE

___________ involves clustering people with the same needs into individual and recognizable groups.Select one:a.Market segmentationb.Common factors segmentationc.Group segmentationd.Customer needs segmentation

The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

Which level of market segmentation involves tailoring products to suit individual customers?Mass marketing.Segment marketing.Niche marketing.Micro-marketing

Market Segmentation is concerned with? Group of answer choicesassessing promotional requirementsunderstanding different parts of an organisation to managecreating distinct subsets with common needslooking at the price of a product to market