Why did you pick SEO for your digital marketing specialisation when there are many other options?*Your answer

As an AI, I don't have personal experiences, but I can provide a general answer to your question.

1. High Demand: SEO is a highly sought-after skill in the digital marketing field. Many businesses understand the importance of ranking high in search engine results and are willing to invest in professionals who can help them achieve this.

2. Cost-Effective: Compared to other digital marketing strategies like Pay-Per-Click (PPC), SEO is more cost-effective in the long run. It involves optimizing your website to rank high in organic search results, which can drive a steady stream of traffic without the need for continuous spending.

3. Ever-Changing Landscape: The algorithms that search engines use to rank websites are constantly changing. This makes SEO a challenging and exciting field, as there's always something new to learn.

4. Impact on User Experience: SEO isn't just about improving a website's visibility on search engines. It also involves enhancing the user experience by making the website more navigable, faster, and easier to use.

5. Long-Term Strategy: The results of SEO may take time to manifest, but once they do, they tend to last for a long time. This makes SEO a valuable long-term strategy for businesses looking to establish a strong online presence.