In your opinion, what are the top three factors of SEO? and Why?*

Keyword Research: This is the first and most important step in SEO. It involves identifying popular words, phrases, and topics that people enter into search engines. This helps to understand the demand for certain keywords and how hard it would be to compete for those terms in organic search results, offering some direction to your optimization efforts.

Quality Content: Content is king in SEO. The quality, quantity, and consistency of your content can greatly influence your SEO performance. High-quality content that is relevant to your audience and regularly updated can help your website rank higher in search engine results. It also encourages other sites to link to your content, which can boost your SEO.

Backlinks: These are links from other websites to your site. They are important because search engines see them as a vote of confidence in your content. If many sites link to the same webpage or website, search engines can infer that the content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.