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Campaigns should focus onGroup of answer choicespersuading people likely to support them to turnoutspreading their resources evenly on both turning out likely supporters and convincing undecided voters and voters inclined to support their opponentconvincing undecided voters to support thempersuading supporters of their opponent to switch their vote

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Campaigns should focus onGroup of answer choicespersuading people likely to support them to turnoutspreading their resources evenly on both turning out likely supporters and convincing undecided voters and voters inclined to support their opponentconvincing undecided voters to support thempersuading supporters of their opponent to switch their vote

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Solution

Campaigns should focus on persuading people likely to support them to turn out. This is because it is often easier and more efficient to motivate someone who already supports you to take action (in this case, vote) than it is to change someone's mind. However, this does not mean that campaigns should ignore undecided voters or those inclined to support their opponent. They should still allocate some resources to convincing these groups. But the main focus should be on turning out likely supporters.

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