True or false: Certain brands gain such predominance in a particular product market over time that they become synonymous with the product itself.True false question.TrueFalse

The product is wrapped around the brand and distinguishes one product from another. True False

A multi-product branding strategy gives each product type it's own brand name. True False

True or False: A name is the only thing that makes a brand distinctive that can be trademarked.TrueFalse

Statement 1: A brand is defined as a bundle of attributes capable of exchange or use; usually a mix of tangible and intangible forms.Statement 2: A product is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Both statements are false. Statement 1 is True, and Statement 2 is false. Both statements are true. Statement 1 is False, and Statement 2 is True.

True or False: One of the biggest mistakes a brand can make is having a product positioning that is inconsistent with the brand’s positioning.TrueFalse