A multi-product branding strategy gives each product type it's own brand name. True False

Which of the following is NOT an example of family branding?Multiple ChoiceToyota uses the same brand on all its automobile models.Sony uses the same brand for all its product itemsApple uses the same brand on all its productsExpon Co. has three product lines and uses one brand for each product lineLotit manufactures two products and use the same brand for both.

True or False: A name is the only thing that makes a brand distinctive that can be trademarked.TrueFalse

Branding enables a firm to do all of the following EXCEPT:Multiple choice question.differentiate its product offeringsrepresent the name of a firm and its entire product mixmake consumers aware of available productseliminate advertising spending

The product is wrapped around the brand and distinguishes one product from another. True False

Sony is a company that has implemented a multi-branding strategy. True False