Which of the following terms means "Being persuaded by the arguments or the content of the message. "*Cognitive DissonanceCentral Route to PersuasionPrejudiceConformityOther:
Question
Which of the following terms means "Being persuaded by the arguments or the content of the message. "*Cognitive DissonanceCentral Route to PersuasionPrejudiceConformityOther:
Solution
The term that means "Being persuaded by the arguments or the content of the message" is Central Route to Persuasion. This term is part of the Elaboration Likelihood Model of persuasion, which suggests that there are two ways in which persuasive communications can cause attitude change: centrally and peripherally. The central route involves a high level of message elaboration or thoughtful consideration of the arguments (content) presented in the message.
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Persuasion is an act or process of presenting arguments to move, motivate, or change an audience.TRUEFALSE
Researchers have identified two routes through which people can be persuaded, one of which involves inducing the recipient of a message to think carefully and weigh the arguments. This is the: Affective route Central route Cognitive route Peripheral route
Which of the following best describes the Persuasion Continuum?Question 18Answera.Include logical, emotional, and ethical appeals in your messageb.In your attempt to persuade new customers, don't offend your current customersc.Influence others by using sight, sound, and emotional languaged.Design your message, try to reach an agreement quick
Item1Part 1 of 210pointseBookReferencesItem 1Required informationRequired informationSkip to questionLO 10-01: Describe the relationship between credibility and persuasion. Click the ► button to watch the video. Then, answer the questions that follow. Persuasion implies that you are communicating with someone whoMultiple Choicedoes not have any knowledge of the topic you’re talking about.is uninterested in hearing what you have to say.does not think or feel the same way as you do.is naïve.does not believe you are trustworthy.
Which term means "The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioural decisions and attitude change."Normative social influenceCognitive dissonanceDiscriminationInternalization
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