What are the two most common methods of segmenting markets?Multiple select question.GeographicReligionDemographicsPolitics

The two most common methods of segmenting markets are Geographic and Demographics.

1. Geographic segmentation: This method divides the market based on location. It can be as broad as segmenting by continent or as specific as segmenting by neighborhood. This type of segmentation is particularly useful for local businesses or businesses that offer products or services specific to a certain location.

2. Demographic segmentation: This method divides the market based on demographic information like age, gender, income, education, and occupation. This is one of the most common forms of segmentation because demographic information is easy to measure and often directly affects buying behavior.