Which of the following is NOT a market segmentation approach?Multiple choice question.GeographicProductDemographicPsychographicBenefit
Question
Which of the following is NOT a market segmentation approach?Multiple choice question.GeographicProductDemographicPsychographicBenefit
Solution 1
The correct answer is "Product". This is not a market segmentation approach. Market segmentation approaches include Geographic, Demographic, Psychographic, and Benefit. These approaches are used to divide a broad target market into subsets of consumers who have common needs and priorities. On the other hand, "Product" is what a company sells to those market segments.
Solution 2
The correct answer is "Product". This is not a market segmentation approach. Market segmentation approaches include Geographic, Demographic, Psychographic, and Benefit. Product is not a method of market segmentation, but rather a category that might be divided into different segments.
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