___________is important because: 1) it is a necessary condition for inclusion in the set of brands being considered for purchase, 2) in low-involvement decision settings, it can be a sufficient condition for choice, and 3) it influences the nature and strength of associations that comprise the brand image. [Select the concept to fill in the gap]Brand personality Brand awarenessBrand meaning Brand performance

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)

Brand awareness is critical for the success of a product.  It leads to all of the following EXCEPT:Multiple Choiceincreased sales.increased retail prices.decreased sales.decreased retail prices.it does not affect sales or prices.

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)b) When developing brands within a product mix, marketers may decide to pursueindividual brands, family brands or brands extension. Explain what each of theTHREE (3) branding strategies means. Provide one example for each brandingstrategy. (6 marks)c) Which branding strategy(ies) does Schweppes use for its new water enhancersbrands? Justify your answers. (4 marks)

Which of the following is NOT a part of the personal branding formula?Question 13Answera.Personalityb.Trustc.Performanced.Perception

The human characteristics that bring a brand to life and help establish an emotional connection with customers and employees is–Question 4Answera.Brandb.Brand’s Personalityc.Brand’s experienced.Brand’s Name