Brand awareness is critical for the success of a product.  It leads to all of the following EXCEPT:Multiple Choiceincreased sales.increased retail prices.decreased sales.decreased retail prices.it does not affect sales or prices.

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)

___________is important because: 1) it is a necessary condition for inclusion in the set of brands being considered for purchase, 2) in low-involvement decision settings, it can be a sufficient condition for choice, and 3) it influences the nature and strength of associations that comprise the brand image. [Select the concept to fill in the gap]Brand personality Brand awarenessBrand meaning Brand performance

A brand is simply a collection of perceptions in the mind of the consumer.Question 25Answera.FALSEb.TRUE

Which is not an objective of branding? Question 24Answera.Repetitionb.Introduce new productsc.Repeat salesd.Identification

Brand awareness and brand differentiation can add value to the brand through _____.Customers paying a premium priceCustomers perceiving less risk in the product and choosing itCustomer sharing product through word of mouthAll of these