What connection does the author draw between branding and human behavior?Write a minimum of three sentences and provide textual evidence from the nonfiction informational article.

You have just read “Battle of the Brands: The Role and Importance of Branding in the Modern World” by Thomas Pool. What connection does the author draw between branding and human behavior?Write a minimum of three sentences and provide textual evidence from the nonfiction informational article.

Which statement best describes the central idea of the article? [ aCompanies use branding strategies to develop emotional responses and build loyalty in consumers. bHershey’s uses branding to inspire people to be kind and caring toward others cCompanies rely on branding strategies to communicate that their products are effective and high quality. dHershey’s uses branding to help consumers associate positive memories with their product.

The human characteristics that bring a brand to life and help establish an emotional connection with customers and employees is–Question 4Answera.Brandb.Brand’s Personalityc.Brand’s experienced.Brand’s Name

Which of the following is NOT a part of the personal branding formula?Question 13Answera.Personalityb.Trustc.Performanced.Perception

Which statement below relating to brand personality is NOT TRUE?It is mainly human brands such as celebrities, brand ambassadors or characters that take on personality traits Consumers generally find it difficult to accept information that they see as inconsistent to the brand's personality Brand personality plays a stronger role for brands consumed publically Consumers use ALL aspects of a brand to infer its personality