When monitoring progress in achieving marketing objectives, it's important to evaluate objectives that are*2 pointsA. vague.B. implied.C. flexible.D. measurable
Question
When monitoring progress in achieving marketing objectives, it's important to evaluate objectives that are*2 pointsA. vague.B. implied.C. flexible.D. measurable
Solution
The correct answer is D. measurable.
When monitoring progress in achieving marketing objectives, it's important to have measurable objectives. This means that the objectives should be quantifiable and data-driven, allowing for clear tracking and evaluation of progress.
Vague, implied, or flexible objectives are not as effective because they do not provide a clear standard for measurement or evaluation. They can lead to confusion and lack of direction in the marketing strategy.
Therefore, for effective monitoring and evaluation of marketing objectives, they should be specific, clear, and most importantly, measurable.
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Define Your Objectives:
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